November 2022

Gloucester Wheel Reel is an event rebranding project based on Cooper’s Hill Cheese Rolling and Wake. The actual event takes place every Spring Bank Holiday in England where hundreds of people go down a massive hill to try to catch the cheese wheel.

During this design project, I created a mock postcard, poster, lawn sign, and merchandise, but found myself deep-diving into the crazy lore surrounding the event. I now know more about the traditions of the area and hope to one day experience the madness.